`"Use her [Tracey of Kingfisher Copy] — you won't regret it..."

Creating copy that converts for e-commerce, mail order & multi-channel retailers

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Are you losing prospects — and revenue —
in this feeble economy?

Kingfisher Copy works primarily with e-commerce, mail order and multi-channel retailers. We're based in Brighton yet offer creative and editorial services to clients throughout the UK, USA, Europe and beyond. The sort of clients who want clear, simple copy that helps and engages prospects, closes the sale and brings customers back again and again.

Our down-to-earth copywriting is aimed primarily at helping clients increase conversion rates — both online and in print — but we're also asked to deliver creative headlines, strong-selling copy and innovative concepts that get results.

After all, if you're like most companies and organisations today, you're probably struggling in a increasingly competitive and changing landscape. The world of advertising and marketing has changed considerably over the past decade, and you're no longer enjoying the same results from your campaigns. You realise that your copy needs to work harder than ever before to move busy potential customers along your sales pipeline.

Our dynamic, effective copy and content are helping many clients get a better return on their investment in marketing. And when YOU use our 18-plus years' experience to differentiate your copy, you too can achieve:

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    Higher search-engine rankings

    So you attract more visitors to your website 

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    More qualified web traffic

    Better response rates from  all your PPC ads 

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    Increased conversion rates

    Put an end to so-so copy -- get copy that sells  

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    Greater customer loyalty

    Encourage  customers to come back for more

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    Improved brand awareness

    Make the right impression every time

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    More orders and leads

    Words that work harder for you

You also benefit from cost savings (you only pay for copy; there are no agency mark-ups or  other superfluous price tags) ... while freeing up some of your time and dramatically increasing your profitability.

Our copy gets results. That's why approximately 100 UK and global companies and organisations, including NEC, Marks & Spencer and LastMinute.com, have asked our creatives to work with them. Having clocked up almost 19 years' experience and trained with leading trade associations — such as the Institute of Copywriting (UK), AWAI (American Writers And Artists Institution) and the London College of Communication — it's safe to say our clients are happy to put their trust in us.

Whether you’re looking for a new approach to your online creative, a different spin on existing product copy or want to promote something entirely new, then Kingfisher Copy will take you where you want to be. Take a glance through this site, then contact us for a no-obligation, fixed-price quotation.

Alternatively, learn about who we work with and the issues they face.

the Right words can make all the difference 

Most businesses lose at least 90% of their potential buyers through their own website. Here's how copywriting can translate into more conversions...

SECURE those tricky marginal sales

  • A professional, swift service was provided from the outset. The copy that was written added the sparkle necessary to target those tricky marginal sales! All copy followed exactly to the brief provided and a lot of time was clearly invested in the preparation of the work. A perfect all-round package.

Tom Redpath — BuyaGift LtdThank you for showing such insight and grasping the essence of what we're about. Your style is absolutely spot on for our brand."