`"Use her [Tracey of Kingfisher Copy] — you won't regret it..."

Creating copy that converts for e-commerce, mail order & multi-channel retailers

All about Kingfisher Copy

We specialise in providing clients with first-rate, search-engine-friendly copy that engages readers, encourages them to act (click the 'buy now' button, telephone a given number, forward to a friend...) and boosts customer loyalty. And, yes, we can and do live up to our own hype.

To give you the most flexible and cost-effective service, we work with a small group of carefully screened, talented associates. When your project calls for additional creative input, we can call on people we trust to deliver the results you want.

This 'virtual' set-up allows us to offer you the talents of an experienced and highly-skilled group of professionals without the inflated prices often associated with traditional agencies. And we're just as creative. Arguably more so.

Another difference between us and a traditional agency is that you always deal with our MD, Tracey Dooley -- not a junior account handler.

Find out more about what Kingfisher Copy can do for you, or get in touch to chat about your proje to chat about your project.

Picture of Tracey Dooley

Tracey Dooley
Founder, MD and chief copywriter

A first-class-honours graduate and professionally trained journalist, editor, PR executive and copywriter at post-graduate level, Tracey has been writing commercially for more than 18 years.

Her background includes providing public relations strategy and editorial support to SMEs and well-known brands such as
Marks & Spencer, NEC and LastMinute.com, and also news and feature articles for national newspapers and magazines, including The Guardian, Marie Claire and The Independent on Sunday.

Today, most of her creative output takes the form of concepts, copy and content, which she supplies to design, marketing and advertising agencies as well as the business community as a whole. Her input has helped many companies raise their bottom line.

Tracey has worked across print, web and multimedia platforms in sectors as diverse as retail, packaged goods, equine, media, fashion and health and fitness.

While she is happy writing for any medium, the creative sparks really get firing when turning everyday (and, yes, even what's considered by many to be 'boring') product description into something truly special.

Find out more about Tracey, including what makes her tick and why she admires Audrey Hepburn and Green & Black's.


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Now that you know all about us, let's get the conversation started! Alternatively, learn how to start collaborating with Kingfisher Copy. 

the Right words can make all the difference 

Most businesses lose at least 90% of their potential buyers through their own website. Here's how copywriting can translate into more conversions...

SECURE those tricky marginal sales

  • A professional, swift service was provided from the outset. The copy that was written added the sparkle necessary to target those tricky marginal sales! All copy followed exactly to the brief provided and a lot of time was clearly invested in the preparation of the work. A perfect all-round package.

Tom Redpath — BuyaGift LtdThank you for showing such insight and grasping the essence of what we're about. Your style is absolutely spot on for our brand."