`"Use her [Tracey of Kingfisher Copy] — you won't regret it..."

Creating copy that converts for e-commerce, mail order & multi-channel retailers

The biggest problem facing
e-commerce sites


Online conversion rates are dismal — with an average of fewer than two out of every 100 online shoppers making a purchase, according to Shop.org.

An expensive and more-often-than-not inefficient way of fixing this evergreen problem is to drive more traffic to your site. This might lead to an overall increase in sales. But this will be at considerable cost and you will still have a static, low conversion rate. Why? Because while you may attract more visitors to your site, your website copy is not doing its job — that is, it is failing to engage your visitors and move them along a systematic, professional selling process to ultimately convert them into paying customers.

So what is the best way to claw back reader confidence and lost sales?

Contrary to having a major website overhaul, the most efficient way to increase conversions is to make changes to the copy on only those pages with high reject rates, such as specific product pages, and shopping cart and checkout pages. Often, all you need are tiny, incremental changes to such pages to make a big impact.

Copywriters who understand e-commerce and how to carefully optimise websites can deliver concise, enthusiastic copy that inspires confidence in your visitors and puts a plug in your leaky online bucket. The results are more conversions and sales (and ultimately increased profits) ... all while enhancing your search engine rankings.

By buying in the services of Kingfisher Copy when you need them, you'll not only attract new business, you will get to spend your time doing what YOU do best.


Click here to find out where to go nextWhat next?

Find out about some of the ways first-rate copywriting can help your business or take a look at how we work.

the Right words can make all the difference 

Most businesses lose at least 90% of their potential buyers through their own website. Here's how copywriting can translate into more conversions...

SECURE those tricky marginal sales

  • A professional, swift service was provided from the outset. The copy that was written added the sparkle necessary to target those tricky marginal sales! All copy followed exactly to the brief provided and a lot of time was clearly invested in the preparation of the work. A perfect all-round package.

Tom Redpath - BuyaGift LtdThank you for showing such insight and grasping the essence of what we're about. Your style is absolutely spot on for our brand."