`"Use her [Tracey of Kingfisher Copy] — you won't regret it..."

Creating copy that converts for e-commerce, mail order & multi-channel retailers

Response-pulling copy example 


The copy on the right will sell more than
most copy blocks — here's why...

The copy block to the right is easy to read and involves its audience from the outset, approaching them as an individual rather than a mere consumer. It's pure benefit, steering well away from chest-thumping braggadocio. It's intriguing, too, pulling in the reader bit by bit. The no-nonsense copy clearly points out the benefits of buying and owning the product being described, giving plenty of reasons to buy. It appeals to the reader's hot buttons and emotions, as well as logical side.

Straight, hard facts or 'generic boilerplate copy' and nondescript rhetoric tend to lack personality and, worse, may not sell as powerfully as this copy does.

Of course, the best product descriptions are those that somehow manage to convince the reader to buy something they didn't think they wanted or needed when they clicked on web link or picked up the catalogue. 




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Better communication. Better response.
We'll help you find the right words.


  • Click here to find out where to go nextWhat next?

     At Kingfisher Copy we write copy so full of force and effectiveness that few other copywriters can match it. If your sales have reached a plateau . . . if you want to change gear and rev up 'plain vanilla' copy into something more exciting . . . if you are curious to know what injecting a new style of copywriting can do for you . . . then consider a section of 'different' copy. You just might attract a new fleet of buyers.